What defines us?

The world is always looking to be shaped. To become more than what it is. To find meaning and expression. To know where it wants to go. 

The answer lies in the moulding. And sometimes, in how moulds break. 

It’s how a packaging-brief turns into a content platform. 

Identity Design becomes the pulse of the underground. 

A photographer transforms into an insightful writer, and a graphic designer blooms into a music video director. 

So, Clay. 

Where does design begin?

It’s everywhere: in cultural rituals, seasonal diets, within nature itself. And it all begins with a strategy- a well-defined purpose.

We don’t design without a strategy that’s well-defined, and we don’t create strategies without design in our minds.

They go hand-in-hand, creating a harmony that brings brands alive.

Brands we worked with